JUST DO IT
Why I Chose Nike I decided to look at Nike because it’s one of those brands that everyone knows, but people still have strong opinions about. Whether it’s sneakers, workout gear, or high-fashion collabs, Nike is everywhere. I’ve always liked how the brand ties sports and culture together and how its marketing isn’t just about selling products but about attitude and motivation. I wanted to see what people are actually saying about Nike online and how the company uses social media to handle feedback, promote new drops, and keep people engaged. Background on Nike Nike started back in 1964 and has grown into a global powerhouse in sportswear and lifestyle apparel. Their value proposition is built around innovation, inspiration, and performance. The slogan “Just Do It” sums up their message perfectly because they sell confidence, not just clothes. On their website, nike.com, you’ll see that they’re always pushing a mix of high-performance gear and streetwear that connects with athletes...